Set to take place at 10am on 25 January, ‘Discover How White Ink Can Give Your Business a Competitive Edge’ will highlight how white ink can be used on a variety of new applications while existing HP white ink users from around the world, including representatives from UK-based PressOn, will talk about their experiences and how it has benefitted their work.

Other companies set to showcase their work include Russian print business Zeytz and Spanish graphic design, marketing and advertising studio Print Zone.

Live demonstrations will be given of HP Latex R series and HP Latex 800W printers in order to illustrate various white ink applications such as window graphics, signage and decor.

“We’ve formulated this webinar to showcase how HP’s latest technology and cutting-edge innovation can help PSPs stay ahead of the competition and keep their businesses more profitable,” said HP webinar and event planner Vesela Asenova. 

“Achieving stunning results, HP Latex white ink enables PSPs to stand out from the crowd with high-opacity white that resists yellowing over time for applications on both transparent and coloured media. The technology enables print businesses to create graphics that leave a lasting impression and provide the potential for better margins.”

At the end of the webinar, attendees will be able to discuss white ink technology with experts from HP during a live Q&A session.

The event will be hosted in English but will be translated live into French, German, Italian, Polish and Spanish.